Hospitality Marketing
A Full Year of Paid Media, Planned Before You Spend the First Dollar
Hospitality is seasonal. Your paid media budget shouldn’t be flat. The Annual Paid Media Plan builds a full 12-month, channel-by-channel budget and forecast. Built around your actual peak and shoulder seasons, not a generic monthly average.
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🔒 Protected by mutual NDA. Built from your channel focus and stated KPIs.
The Problem We Solve
Most Paid Media Budgets Ignore Seasonality
Spending the same amount in your slowest month as your busiest one wastes money twice — overspending when demand is soft, underspending when demand is there to capture.
“What Should We Expect?” Is the Question Ownership Actually Asks
A monthly ad spend number means nothing to a GM, board, or ownership group without a forecast attached. This plan gives you the document you bring into that conversation.
One Campaign Launch Isn’t a Strategy
Most independent operators either run paid media reactively (turn it on, watch it, hope) or not at all. An annual plan forces the sequencing decision up front: what launches when, and why.
What’s Included
A Full-Year Budget and Forecast, Built Around How Your Business Actually Moves
✓ Full channel-by-channel budget allocation (Meta, Google Search, Google Display, LinkedIn, Pinterest — only the channels relevant to your property type and goals)
✓ Quarter-by-quarter budget phasing. Mapped to your actual peak, shoulder, and off-peak periods, not a flat monthly figure
✓ KPI forecasts tied to your specific channel focus and stated goals. Includes impressions, clicks, cost-per-acquisition, and ROAS targets by quarter
✓ Attribution framework. How you’ll actually know which channel is driving bookings, not just spend
✓ Creative refresh calendar. When campaigns need new creative to avoid fatigue, mapped against your seasonal launches
✓ A board-ready summary document — built for the conversation with ownership, not just your own reference
Who This Is For
Operators planning next year’s marketing budget who want a defensible number to bring to ownership. Includes operators already running paid media who’ve never had it mapped against their actual seasonal demand curve.
Delivery
What You Get, and When
A full annual plan document with quarterly breakdowns, delivered within 7 business days of your diagnostic submission — built from the channel priorities and KPI goals you provide.
What We’ll Need From You
Built From Your Actual Channels and Goals — Not a Template
After you submit, we’ll ask for: which channels you’re considering (Meta, Google Search, CTV, programmatic/display — only the ones relevant to you), your rough annual budget range, your peak and slow seasons, and what you’re actually trying to achieve. Bookings, event revenue, membership growth, or something else specific to your business. Fifteen minutes to answer, and it’s the difference between a generic media plan and one built around how your business actually moves through the year.
Pricing
One Price. No Subscription.
$1,297
One-time. Annual plan, quarter-by-quarter phasing.
✓ Full channel-by-channel budget allocation
✓ Quarter-by-quarter budget phasing around your seasons
✓ KPI forecasts and attribution framework
✓ Board-ready summary document
✓ Delivered within 7 business days
Order Your Annual Plan →
Order Your Annual Plan
Know What Your Marketing Budget Should Actually Do This Year
Order Your Annual Plan →
Liftly — Hospitality Marketing Intelligence. No Meetings Required.