Hospitality Marketing
Your Ads Aren’t Underperforming Because of Targeting. It’s the Creative.
Most independent operators running paid media are guessing at what their competitors are actually doing and running the same three ad formats until they get tired of managing them. The Paid Media Creative Audit tells you exactly what’s working in your market right now, and hands you three ready-to-run concepts to act on immediately.
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🔒 Protected by mutual NDA. Delivered within 5 business days.
The Problem We Solve
You’re Competing Blind
Your competitors’ ad creative is public — sitting in the Facebook Ad Library and Google Ads Transparency Center right now. Almost nobody in independent hospitality actually looks at it systematically before building their own campaigns.
Creative Is the Targeting
The single biggest lever in paid media performance isn’t audience settings. It’s whether the first two seconds of your ad make someone stop scrolling. Most independent operators have never had a structured creative review, only a targeting review.
“More Budget” Isn’t the Fix if the Creative Is Weak
Scaling spend behind underperforming creative just accelerates the waste. This audit exists to fix the actual bottleneck before you spend another dollar.
What’s Included
A Full Meta Creative Breakdown, Plus Relevant Insight From Your Other Channels
This audit is built around Meta — Facebook and Instagram — the highest-signal creative channel for most hospitality operators. If you’re also running Google Search, TikTok, or other paid channels, we’ll include relevant insight there too, but Meta is the core of what you’re getting.
✓ Facebook & Instagram Ad Library audit of your current active ads (if running). Format, hook, messaging, and estimated spend signals
✓ Competitive analysis of 3 direct competitors in your market. What they’re running on Meta, how long they’ve run it (a strong signal of what’s working), and where the gaps are
✓ Format recommendations specific to your property type and platform mix. Reels vs. static, carousel vs. single image, and why
✓ Three immediately executable ad concepts. Each with hook language, recommended format, and a suggested test budget
✓ Best-practice notes specific to your vertical. What converts in hospitality paid media that doesn’t translate from generic e-commerce advice
Who This Is For
Operators who are already running paid media and want to know why performance is inconsistent. Or operators about to launch their first campaign who don’t want to learn expensive lessons through trial and error.
Delivery
What You Get, and When
A written audit document with embedded creative examples, competitive screenshots, and your three ready-to-run concepts — delivered within 5 business days of your diagnostic submission. No calls required, though a walkthrough can be added if useful.
What We’ll Need From You
Quick Setup — Five Minutes
Your Instagram and Facebook handles, whether you’re currently running Meta ads, your top 3 competitors, and what you’re trying to achieve (bookings, inquiries, event leads, or something else). If you’re active on other paid channels, tell us and we’ll fold in relevant insight there too.
Pricing
One Price. No Subscription.
$497
One-time. No subscription.
✓ Full Meta competitive creative audit
✓ 3 competitor breakdowns with spend signals
✓ 3 ready-to-run ad concepts with hooks and budgets
✓ Delivered within 5 business days
Order Your Audit →
Order Your Audit
See What’s Actually Working Before You Spend Another Dollar
Order Your Audit →
Liftly — Hospitality Marketing Intelligence. No Meetings Required.