For VRMA Members
Your 2027 Marketing Plan, Built Before You Pay.
25+ slides, built from your company’s actual numbers, delivered in 48 hours. Review it first. If it’s worth it, I’ll invoice. If it isn’t, there’s no invoice and no follow-up.
Get Your Plan →
🔒 Protected by mutual NDA. Placeholder metrics welcome if you’d rather not share exact figures.
We met at VRMA Nashville, or you picked up a card. Either way, here’s the offer in full.
Three things quietly costing you money
You’re marketing to two customers, and one of them gets ignored.
Most vacation rental managers put nearly all their marketing effort into filling nights. Owner acquisition — convincing a property owner to hand you their home instead of self-managing or signing with the company down the street — is the growth lever that actually compounds. It’s also the one almost nobody runs a real campaign for.
Channel commissions are a leak you can partially close.
Airbnb, Vrbo, and Booking.com take their cut of every night they send you. That’s the price of demand you didn’t generate. Every point of mix you shift toward direct booking is margin that stays in the business, and most managers have never mapped what that shift is worth annually across the full portfolio.
Owner churn costs more than guest churn.
Losing a guest costs you a booking. Losing an owner costs you a property, every future night in it, and often a referral network. Retention marketing aimed at owners, not just guests, is rare and disproportionately valuable.
A Note to Hospitality Operators
I’m Ryan Jones. I spent 30 years as a digital marketing executive, CMO, and CEO building marketing programs for resorts and premium hospitality brands, including managing eight figures in paid media. I’m based in Beaufort, South Carolina, and I’m a VRMA supplier member.
I built Liftly because independent management companies sit in an awkward spot: sophisticated enough that generic small-business marketing advice is useless, not large enough to justify a $15,000 a month agency retainer or a full-time marketing director.
You’ll receive a 25+ slide plan built from your actual numbers, delivered within 48 hours, personally reviewed by me before it reaches you.
— Ryan Jones, Founder & CMO, Liftly
No payment until you’ve read it.
1.
Ten-minute diagnostic.
Portfolio size, market, channel mix, where owners come from, what isn’t working.
2.
I build the plan.
25+ slides, built from your numbers, delivered within 48 hours.
3.
You decide.
If it’s useful, I invoice $1,497, payable by card or bank transfer. If it misses the mark, tell me and there’s no invoice.
That’s the whole arrangement. No retainer, no discovery call, no follow-up sequence.
Get Your Plan →
What’s in your plan
✓
Owner acquisition strategy: how to win properties from self-managers and competing managers
✓
Owner retention and communication: the marketing most managers never build
✓
Direct booking strategy: website conversion, rate parity, booking engine recommendations
✓
Channel mix reduction plan: shifting away from OTA dependency without losing volume
✓
Guest journey automation across a distributed portfolio with no front desk
✓
Off-season and shoulder-season demand strategy, planned before the calendar arrives
✓
Content and social workflow built for a small team
✓
Email segmentation across guests, past guests, owners, and owner prospects
✓
Online reputation strategy across platforms and properties
✓
Paid media recommendations with a realistic budget framework
✓
90-day priority matrix and 30/60/90-day success metrics
Get Your Plan →
Want to see one before you start?
I have a complete sample plan built for an independent vacation rental management company. Same format, same depth as what you’d receive.
Send Me the Sample →
The questions managers actually ask
“We already have someone doing marketing.”
Good. This isn’t a replacement, it’s a plan they can execute. Most in-house marketing people are managing listings, photos, and guest communication. They rarely have a free week to build channel strategy from scratch.
“Our portfolio data is sensitive.”
Every submission is protected by mutual NDA. Your data is used exclusively to build your plan, never shared, never used to train AI models. Rounded or placeholder numbers are fine.
“How is this different from asking an AI myself?”
You’d get general best practices. This is built from your portfolio size, your market, your channel mix, your owner acquisition situation, then reviewed by someone who has managed eight figures in hospitality media spend.
“What if it’s not good?”
Then don’t pay for it. That’s the entire point of building it first.
Ten minutes now. A full plan in 48 hours. Pay only if it’s worth it.
Get Your Plan →
Liftly — Hospitality Marketing Intelligence. No Meetings Required.
Liftly — Hospitality Marketing Intelligence. No Meetings Required.