Hospitality Marketing Intelligence
A Marketing Plan Built for Private Clubs. Ready in 48 Hours.
Membership growth, F&B and event revenue, tee time yield. Built from your club’s actual numbers and reviewed by a CMO with 30 years in hospitality marketing. No retainer. No discovery calls.
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🔒 Protected by mutual NDA. Placeholder metrics welcome.
Three things quietly working against your club
The membership demographic clock.
The average private club golfer is getting older every year. Clubs that don’t systematically bring in Gen X and millennial members — the 35 to 54 range with families and careers — face compounding attrition that gets harder to reverse the longer it runs. Most clubs know this. Very few have an actual plan for it.
F&B and events are your most undermarketed revenue.
Private dining, corporate outings, member events, and non-member banquet business are high-margin and largely incremental. At most independent clubs they’re promoted through word of mouth and the member newsletter. That’s not a strategy for a revenue line this size.
Tee time yield management is the RevPAR problem nobody’s solving.
Hotels have spent two decades optimizing rate by day-part and demand. Most clubs still price tee times flat. Weekday mornings and shoulder seasons sit open while prime weekend inventory books itself.
What’s in your club’s plan
✓
Membership acquisition: guest day conversion, reciprocal club referrals, corporate membership program
✓
The demographic strategy: a specific plan to attract members aged 35 to 54
✓
F&B and event revenue: corporate outings, private dining, member events, non-member banquet business
✓
Tee time yield management: dynamic pricing, advance booking incentives, off-peak fill programs
✓
Member retention: at-risk identification, engagement programming, communication cadence
✓
Content and social workflow around course conditions, tournaments, and member spotlights
✓
Email segmentation across active, lapsed, and prospect members
✓
Online reputation strategy tuned for club prestige, not just star ratings
✓
Paid media: golf-affinity targeting in your drive market, corporate outing decision-makers on LinkedIn
✓
90-day priority matrix, budget framework, and 30/60/90-day success metrics
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Before you buy, the questions clubs actually ask
“We already have a membership director.”
Good. This isn’t a replacement, it’s a plan they can execute. Most membership directors are managing tours, renewals, and member relations. They rarely have a free week to build channel strategy from scratch.
“We’re private. We don’t want to look like we’re advertising.”
That tension is built into the plan. Private club marketing is a balance: exclusive enough to signal prestige, visible enough to generate qualified inquiries. It’s treated as a design constraint, not an afterthought.
“How is this different from asking an AI myself?”
You’d get general best practices. This is built from your membership numbers, your market, your revenue mix, then reviewed by someone who has managed eight figures in hospitality media spend.
“Is $1,497 worth it for a document?”
It’s the output of work that runs 80 to 100 hours over several weeks as traditional consulting. One retained member usually covers it several times over.
Shown for reference only. Your package selection and secure payment happen at the final step of your diagnostic, not here.
Marketing Plan
$1,497
✓ 25+ Slide Custom Deck · Editable Google Slide + PDF · Delivered in 48 hours
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Plan + Loom
$1,997
✓ 25+ Slide Custom Deck · Editable Google Slide + PDF · Delivered in 48 hours
✓ Personal CMO Loom Walkthrough
No payment required here. You’ll choose your package and pay securely at the final step of your diagnostic.
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For golf clubs and private clubs.
Liftly — Hospitality Marketing Intelligence. No Meetings Required.