Hospitality Marketing Intelligence
A Marketing Plan Built for Independent Planners. Ready in 48 Hours.
Referral systems, inquiry conversion, positioning that does the pricing conversation for you. Built from your actual business and reviewed by a CMO with 30 years in hospitality and events marketing. No retainer. No discovery calls.
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🔒 Protected by mutual NDA. Placeholder metrics welcome.
Three things quietly capping your business
Referrals are your best channel and your least systematic one.
Venue, photographer, and vendor referrals drive most planners’ books. Almost nobody treats that network as something to actively build, nurture, and incentivize. It either happens or it doesn’t, and that’s a strategy gap, not a relationship gap.
You lose more bookings in follow-up than in lead generation.
The inquiry arrives, the season gets busy, and three weeks later the couple has signed with someone who followed up twice. The fix isn’t more inquiries.
The pricing conversation is happening without you.
Couples decide whether a planner is worth it before the first call. Content that answers that question in advance converts dramatically better than content that showcases past work.
What’s in your plan
✓
The vendor referral engine: systematically building and incentivizing venue and photographer relationships
✓
Inquiry nurture blueprint: the follow-up sequence that recovers bookings you’ve already earned
✓
“Value of a planner” content strategy: converting price-sensitive inquirers before the first call
✓
Website and inquiry form conversion, including how to handle pricing transparency
✓
Instagram and Pinterest workflow — the primary discovery platforms for this vertical
✓
Destination wedding and elopement positioning, if that’s a direction you want
✓
Email sequences for inquirers, booked couples, and past-client referral activation
✓
Editorial submission strategy for real wedding features
✓
Paid media appropriate for a solo or small-team budget
✓
90-day priority matrix, budget framework, and 30/60/90-day success metrics
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Before you buy, the questions planners actually ask
“I’m a team of one. Is this going to be too much?”
It’s built for exactly that. Three things to do first, then a 90-day sequence. Nothing in it assumes staff you don’t have.
“Most of my work comes from referrals already.”
That’s the strongest possible starting point, and it’s the section of the plan that usually creates the most value. Systematizing what already works beats adding a new channel.
“How is this different from asking an AI myself?”
You’d get general best practices. This is built from your service levels, your markets, your booking value, then reviewed by someone who has managed eight figures in hospitality and events media spend.
“Is $1,497 worth it for a document?”
It’s the output of work that runs 80 to 100 hours over several weeks as traditional consulting. One additional full-service booking usually covers it several times over.
Shown for reference only. Your package selection and secure payment happen at the final step of your diagnostic, not here.
Marketing Plan
$1,497
✓ 25+ Slide Custom Deck · Editable Google Slide + PDF · Delivered in 48 hours
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Plan + Loom
$1,997
✓ 25+ Slide Custom Deck · Editable Google Slide + PDF · Delivered in 48 hours
✓ Personal CMO Loom Walkthrough
No payment required here. You’ll choose your package and pay securely at the final step of your diagnostic.
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For independent wedding planners and planning businesses.
Liftly — Hospitality Marketing Intelligence. No Meetings Required.